Background & Credentials
- 2019–current: Founder & Owner, Sales Tax Advisory Network, LLC (salestaxlady.com)
- 2022–2026: Chair, WI Institute of CPAs (WICPA) State & Local Taxation Committee
- 2024–current: Adjunct Instructor, Northcentral Technical College (NTC) – Workforce Training + Professional Development
- Education: BS in Technical Management/Accounting, DeVry University; MSA from Keller Graduate School of Management
- Past Experience: Wisconsin Department of Revenue – Revenue Auditor, DOR Speaker's Bureau Coordinator and Speaker, Office of Technical Services Sales and Excise Tax Specialist
- Areas of Expertise: Sales and Use Tax audit/tax law, business development, employee development
The Power of Business & Employee Development in Today's Economy
In an economy marked by employee shortages, low morale, and increasing operational complexity, businesses are facing a critical need to rethink how they develop both their teams and their strategic processes. This is where Holly Hoffman steps in.
With over 15 years of experience in tax law and business advisory, Holly brings a rare combination of technical expertise and people-centered strategy. Her work goes far beyond compliance—she helps businesses build internal capacity, streamline operations, and empower employees from entry-level staff to top management.
Through her firm, salestaxlady.com, Holly offers a transformative approach to employee development in accounting and finance departments. Her training programs guide staff to master purchases and sales transactions, sales tax exemption planning, interdepartmental collaboration, and proper recordkeeping for budgeting and forecasting.
For business owners and executives, Holly provides business development guidance that restores clarity and control in areas often plagued by chaos. Her advisory services help leadership teams align tax strategy with broader business goals, improve operational efficiency, and reduce risk.
Holly's impact is recognized nationally—she's been featured in MSN, Digital Journal, CEO.com, CEO Weekly Magazine, Women's Journal, Economic Insider, and is regularly featured on CEO and Accounting Podcasts. For five years, she chaired the Wisconsin Institute for CPA's Taxation Committee, including its Legislative and WI Department of Revenue Focus Group subcommittees, and speaks regularly to business groups across the country.
Training Programs Cover:
- Purchases and sales transactions
- Sales tax exemption planning
- Interdepartmental collaboration
- Proper recordkeeping for budgeting and forecasting
Our Mission
Our mission is to provide employee and business development through sales tax training. We treat every business as if it was our own, we help bring out the best in each individual and business through knowledge, compliance and accountability.
Vision Statement
Making sales tax understandable and accessible for businesses across the U.S. through education, expert guidance, and compliance support.
Expert Sales Tax Guidance Across Wisconsin and Beyond
Navigating complex sales tax regulations requires the right expertise. The Sales Tax Lady provides education, training, and expert support for businesses and tax advisors, helping medium and large companies manage compliance across multiple jurisdictions.
With 15 years of experience, founder Holly Hoffman—a former Wisconsin Department of Revenue auditor and tax specialist—offers affordable staff training and tailored consultations to ensure businesses stay compliant and optimize tax strategies.
In 2024, Wisconsin's state and local tax collections reached $36.9 billion*, with sales tax comprising a steadily increasing share. Understanding these trends is crucial for businesses aiming to navigate audits and compliance effectively.
* wispolicyforum.org