Sales Tax Lady

WI Sales & Use Tax Audit Relief

Facing a Wisconsin Department of Revenue audit? Holly Hoffman has the experience and expertise to guide you through every step — and fight for the best possible outcome.

Holly Hoffman, Sales Tax Lady — expert audit representation
Holly Hoffman consulting with clients on sales tax audit strategy

Don't Face a Sales Tax Audit Alone

Enlist the help of the #salestaxlady, a former WI Dept. of Revenue auditor, to protect your rights and your business.

  • Reduce records requests
  • Minimize tax assessment
  • Minimize or eliminate penalties
  • Speed up the audit
  • Find tax you overpaid and get your refund
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What to Expect During a Wisconsin Sales Tax Audit

The Wisconsin Department of Revenue conducts sales and use tax audits to verify that businesses have correctly reported and remitted taxes. Auditors review your sales records, purchase invoices, exemption certificates, and tax returns. Audits can result in additional tax assessments, interest, and penalties — but with the right representation, many of these can be reduced or eliminated.

1

Audit Notice

You receive a notice from the Wisconsin DOR indicating your business has been selected for a sales and use tax audit.

2

Records Review

Auditors request and review your sales records, purchase invoices, exemption certificates, and tax filings for the audit period.

3

Assessment Issued

The DOR issues a preliminary assessment of any additional taxes, interest, and penalties they believe are owed.

4

Negotiation

Holly works to challenge errors, apply exemptions, and negotiate the best possible resolution.

5

Resolution

The audit is resolved through pre-payment, an amended assessment, or consider a formal appeal — with Holly advocating for your business throughout.

Audit Appeal

Audit Appeals must be filed within 60 days of the Notice of Amount Due when you receive the final audit report from Madison. If you are unsatisfied with your audit results, reach out immediately — before you close! If you already signed… reach out now to Holly to discuss a possible appeal!

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How Holly Can Help

Audit Representation

Holly acts as your representative with the Wisconsin DOR, communicating on your behalf and ensuring your rights are protected throughout the audit process.

Records Review & Preparation

Before the audit begins, Holly reviews your records to identify potential issues and prepare your documentation for the best possible outcome.

Exemption Certificate Review

Missing or improperly completed exemption certificates are a leading cause of audit assessments. Holly reviews and helps correct your certificates to reduce exposure.

Assessment Appeals

If you've received an assessment you believe is incorrect, Holly can file and argue an appeal with the DOR or the Tax Appeals Commission.

Reverse Audits

A reverse audit looks for overpaid taxes — money you may be owed back. Holly conducts reverse audits to identify refund opportunities for your business.

Penalty Abatement

Holly works to reduce or eliminate penalties assessed during an audit by demonstrating reasonable cause and good-faith compliance efforts.

Industries Holly Serves

Holly has deep experience with the unique sales tax rules that apply to specific industries in Wisconsin and across the US.

Contractors & Fabricators
Manufacturers
Retailers
Campground Operators
Renewable Energy Businesses
HVAC & Mechanical Contractors
Restaurants & Food Service
Non-Profit Organizations

Received an Audit Notice? Contact Holly Today.

The earlier you get expert help, the better your outcome. Holly offers consultations to review your situation and explain your options — no obligation.

Schedule a Consultation