Press & In The News

Holly Hoffman, founder of the Sales Tax Advisory Network, shares how her experience working inside government tax departments helped her build a nationally recognized sales tax consulting business. The conversation explores sales tax compliance risks, business growth challenges, and how Holly used education, speaking engagements, and credibility-based marketing to expand beyond a referral-driven business model.

Looking for a better understanding of sales and use tax without getting buried in tax jargon? Holly covers everything from sales tax vs. use tax and multistate compliance to resale certificates, audits, digital goods, and the impact of the South Dakota v. Wayfair, Inc. ruling.

After seeing how opaque compliance systems can create new risks for clients, the salestaxlady.com founder began looking for a better model built on transparency, control, and support.

Growth can create sales tax obligations long before many business owners realize it. Holly Hoffman shares why expanding into new states, increasing online sales, or adding new products and services should trigger an early sales tax conversation, not a last-minute scramble during an audit.

As businesses set their goals for 2026, sales tax system assessments and employee training should be at the top of the list. Hoffman explains: "You can't afford to wait until the tax authorities come knocking. It's much easier to address problems early than to try and clean up a mess later."

Holly Hoffman, the Sales Tax Lady, discusses why sales tax feels scary, how contractors accidentally get it wrong, and what actually matters when the state comes knocking. Real stories from audits, CRMs, field techs making tax decisions, and how small mistakes quietly turn into big liabilities.

What happens when a bartender discovers a knack for numbers and becomes a leading Sales Tax Lady? Holly Hoffman shares her journey from a bar in Central Wisconsin to state tax auditing — explaining why sales tax isn't just a yearly chore, but a daily necessity for business health.

Holly Hoffman, founder of Sales Tax Advisory Network, shares how she's revolutionizing sales tax compliance for small businesses and contractors with over 20 years of experience, including 8 years as an auditor at the Wisconsin Department of Revenue.

For decades, tax consulting has been a game of precision on paper. Hourly billing, dense jargon, minimal transparency. But what happens when someone flips the formula entirely?

In a world where software tools promise one-click solutions and generic advice clutters inboxes, Holly Hoffman has built her reputation doing the opposite. She listens. She teaches. And she transforms one of the most daunting aspects of business — sales tax — into something owners can actually understand.

When Holly Hoffman walks into a boardroom, she doesn't just bring spreadsheets and statutes. She brings a sigh of relief. Holly makes complicated sales tax issues feel manageable, understandable, and surprisingly human.

Holly Hoffman has built a career helping businesses understand and manage sales tax. Her latest initiative, a partnership with Avalara, reflects a shift in how businesses might approach compliance — an embodiment of what she refers to as the human side of sales tax.

Holly Hoffman has managed to turn this often-overlooked corner of business into both a calling and a potential competitive advantage — asking: what if companies viewed sales and use tax not just as a burden, but as an important element of their business development strategy?

Holly Hoffman has had her share of ups and downs. But when she started getting accounts to balance, she finally hit her stride. Today, Hoffman has her own business in Amherst called Sales Tax Advisory Network, providing sales tax audit insurance.